

My Career Story
I'm Yumi Alyssa Willems Kimura (yes, it’s a long name!). Depending on where you search, you’ll find me as Yumi Alyssa Kimura in Japan and Yumi Willems or Yumi Kimura in the U.S.—a result of my love for all my names and my trial-and-error approach to personal SEO. I grew up in an international family with roots in Japan, China, and Eastern Europe and have been based in the U.S. since 2013.
At 18, I took a leap into entrepreneurship, moving to Shanghai without local connections or language skills. There, I co-founded a translation, tour guiding, and real estate business with my schoolmates. During college, I interned at a Japanese immigration law firm, where I saw firsthand the limited career growth opportunities for women in law. After earning my degree from Kwansei Gakuin University in Japan, I transitioned into HR consulting at Hays and later became a partner at Spinnaker Partners, assisting U.S. companies with venture capital fundraising and M&A.
Seeking further growth, I moved to the U.S. and played a pivotal role in establishing Meitu Japan, leading to its $4.5 billion IPO in 2016. Meitu, a leading beauty and photo-editing app company, has amassed over 1 billion downloads globally. Similar to how TikTok operates under ByteDance, Meitu Japan functioned as the regional arm, adapting Meitu’s technology for the Japanese market and expanding its reach in Asia’s digital and social media landscape.
Recognized for my contributions to tech, I secured an O1 visa and went on to found LEAD in the U.S. To deepen my expertise, I pursued evening courses in HR Management and People Analytics at Wharton and Product Management and Data Science at UC Berkeley (check out my GitHub). Currently, while running Lead Tech, Inc., I’m also pursuing a Master of Science in Information and Knowledge Strategy (IKNS) at Columbia University.
At Lead Tech, Inc., we specialize in operational efficiency and knowledge management within enterprises. Our flagship product, LEAD.bot, is a relationship intelligence platform that leverages AI, behavioral science, and Organizational Network Analysis (ONA) to optimize enterprise collaboration and decision-making.
This blog is where I share insights, experiences, and lessons from my entrepreneurial journey—many of which have been featured in TechCrunch, Japan Times, ThriveGlobal, NHK, and Nippon TV. Join me as I explore the intersections of technology, knowledge management, and leadership, and continue building a community that bridges corporate buyers, startup innovators, and investors.
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Media Highlights
FYI, as many of you know me as Yumi Willems in my current professional endeavors, you might come across some of my earlier work or media mentions under my former name, Yumi Alyssa Kimura. Both names represent important stages in my career journey.
Photo Gallery

I'm invited to be a presenter/panelist in the 2024 North American Chinese Human Resources Summer Forum which will be held in Silicon Valley on June 8-9 in Sonesta Silicon Valley.

Selected as the Top HR Voice by LinkedIn in 2023

A screenshot form PWC's Millennial Lounge's event blog

I'm invited to be a presenter/panelist in the 2024 North American Chinese Human Resources Summer Forum which will be held in Silicon Valley on June 8-9 in Sonesta Silicon Valley.